In Microsoft's attempt to re-brand their Live Search engine, the former "Kumo" has now been dubbed "Bing". Whether this name conjures images of an American pop singer from 1930's, one Chandler Bing from Friend's or a little badda-boom badda-bing, Microsoft hopes you soon equate the term with Internet Web Searches.
According to the Live Search blog, Bing goes 'beyond the traditional search engines to help you make faster, more informed decisions' by combining a 'great search engine' with organized results. It also adds unique tools to help the user make important decisions. It is being touted as a 'decision engine.'
The new search tool will be reachable at bing.com, but will not be fully available worldwide until Wednesday, June 3, according to Microsoft. On the Bing.com site you first notice the biggest change is that the different categories for searching, typically at the top of the search bar, have been removed (Images, Video, News, Maps) and placed in a More drop down menu: Health, Local, Products, and xRank. However, the categories: Images, Videos, Shopping, News, Maps, and Travel are under an Explore section on the left-hand side. The left hand bar is the vital component to Bing and will be used to navigate most search result pages.
The biggest outward change users will notice with Bing is how it tries to guess what sections are relevant to your search (see below).
Can Microsoft's new product compell user's to switch from Google? Only time will tell. From what I can tell so far, Bing is a very good product and picks up with the strengths of Live Search and evolves the product to its next logical point.