I am an Apple Fanboy. I admit it. I am seduced by that sexy brushed aluminum and clean white polymer that the company employs to outfit almost all its products. I am a superficial product of these technological times—I like my gear to almost look even better than it works. All apologies in advance…blame pop culture, not me.
But I have a bit of a bone to pick with Apple. The monolithic company chose not to side with consumers and geeks like myself when they rolled out their iPhone 3.1 Software Update, and I took it quite personal. In our stead, Apple seemingly crumbled under the backstage pressure from its main iPhone carrier in AT&T. At least, that’s what myself and almost every other outraged iPhone user with a techy-side to them thinks when we realized that we could no longer tether our Macbook (or PC laptop) to our iPhone to enjoy Internet access no matter where we were. Outrage! And here we were, being good best-practicing users, keeping our gadgets up-to-date and secure, only for this (albeit ‘hacked’) feature ripped out right from our cozy iPhone sitting so happily docked to our desktop.
Some time ago, long before 3.1 dropped the freedom-killing hammer on our iPhones, a rather savvy Aussie named ‘Ben M’ (http://help.benm.at/help.php) released a simple Carrier File Config file that allowed the tethering feature to be installed on the iPhone. In seconds, this “feature” simply turned your iPhone into a network adapter, extending your ALREADY PAID FOR Data Plan from AT&T to your laptop via Bluetooth or USB connection. And thus lies my question:
If I am already paying for an unlimited Data Plan from AT&T, which is mandatory with every iPhone plan with the carrier…why is tethering any more detrimental to their business plan?
I do not have a reasonable answer to my own question.
Quite honestly, I only see benefits to this feature for AT&T:
1. It will create a scenario where people will actually increase their usage of data over the AT&T network, thus INCREASING their need for AT&T’s service in GENERAL! Hence, retention goes up, and attrition goes way down…
2. It lessens the need for people to shell out money to AT&T’s main competitors like T-Mobile, Verizon, and like, when they reach hotspots owned by those competitors. Just think—Starbucks surfing’ using AT&T and not T-Mobile…
3. It’s a perfect opportunity to begin repair of AT&T’s public image with the country. Just think, allowing tethering for free would undoubtedly retain AT&T’s client base from fleeing to Verizon a WHOLE LOT MORE than making us pay for it…right?
Ahh…but alas my geeky friends, this is a clear-cut case of corporate greed at its worst. AT&T’s network is clearly robust enough to handle the bump in traffic it would incur if tethering was released countrywide. They must fear the tempting thought of users being able to surf the net via their network from the much more pleasurable experience of a laptop rather than the subsidized iPhones they pawn off for Apple. So, my plea is:
Hey AT&T…I already PAY for your DATA plan—so why do you care HOW I use it?
This is a simple matter of endpoint control, and for shame on Apple for allowing it to happen. I recall their veiled threats to release an iPhone for Verizon, and perhaps they need to shake up AT&T a bit to loosen some of the belts (and wallets) on the board. Yet this move is nowhere in sight for as much as I can see, and let us not forget that tethering via other smart phones on other networks like Sprint is, and has been, possible. So what’s the bully-act about?
And in summary I say with a sigh that my fandom of Apple will still live on, and my contract to AT&T will be renewed in January for another 2 years. This might make me just another hypocritical voice in the void screaming for change but never really in position to make the move myself, admittedly. You see, the iPhone simply does it better than the rest. It’s speedier, silkier, sexier, sleeker than any Smartphone I’ve ever tried, and well, I am just too lazy to switch to another carrier due to a technological grudge I may be carrying against The Man. And AT&T will soon charge me to tether, and I will pay it. And it’s the price I pay for freedom. The Freedom to sit in a Starbucks drinking my $5-latte only to update my Facebook page because I JUST HAVE TO AT THAT MOMENT, ok?! Or, to have the ability to reach into my knapsack and type up a begrudged letter like this one in a remote park, and to upload it to this server, when typing on my virtual iPhone keyboard will never do…
It’s these Freedoms I will pay for. And Apple and AT&T know it. So, who’s the sucker now…? Me…
…until that wiley Aussie releases the next hack, that is.