Last week I wrote an article introducing Mircrosoft’s new Search Engine, Bing. This week I stumbled upon Google’s newest addition in their Web Application arsenal, a search engine concept that make’s Bing seem about as revolutionary as a square wheel.
Microsoft and every other company with a stake in the Internet has put a giant Bullseye on Google, rightfully so, as Google has been the benchmark for some time and no other company is currently in their league with web applications, web search, and inventive product development. In my opinion the concept of Google Squared will continue to help Google remain far in front of competitors and allow users to further corral the wealth of information available on the web.
Google Squared was launched yesterday as part of the Google Labs toolbox, a collective of experimental applications and web services Google makes available to the public. This new search engine concept organizes and creates tables of information from searches. First you choose a key search term, in my example below the term “Web Browser”; next you choose a term or series of term’s to cross reference with your primary word; lastly you can add or remove columns of specific information to list for each cross-referenced term (ie. Price, Location, Weight etc). Google Squared will then create a table of search results based on your criteria, all cross-referenced to your original term (see below).
(click image to zoom)
You can continue to add cross-referenced terms or informational columns, or remove them by pressing a small “X”. The results are not perfect, but are surprisingly relevant. Keep in mind this search tool was just released and will likely go through many stages of development before being possibly implemented into a standard Google search. Several items I would like to see Google add would be an export to file function into .CSV or Excel and a sort function. Overall, Squared is an ingenious step toward the future of Search Engines and most can immediately identify numerous real world usages for Squared.